A new market, an evolving offer or a business whose reputation has outgrown its presentation can call for a defined project. We work through the strategic question and carry the decisions into the language, creative direction and customer journey involved.
Discuss this engagementThe starting point might be a brand that no longer explains the business accurately, a launch that needs a more coherent introduction or a customer journey that has become difficult to navigate. We look at the business behind the request before agreeing what should be made or changed.
We establish what the business is offering, who it is for and why that audience would value it. Depending on the project, this can involve examining an existing range of services, developing a new offer or deciding which part of the business should lead its presentation. Those decisions give the brand something clear to communicate.
The work may include positioning, brand narrative, website and offer copy, or creative direction for how the business should look and feel. A launch project can also consider the introduction across the website, email and social content, with a clear next step for the prospective customer. The deliverables are agreed around what the project needs to achieve.
The enquiry, booking or purchase journey needs to make sense alongside the campaign. We consider what the customer is promised, the information they receive and how the business will deliver the experience. Where implementation requires other specialists or existing suppliers, responsibilities and handovers are agreed in the project scope.
This is suited to an established business developing its next stage, or a new venture with a proposition that needs strategic and creative development. The Private Brand Intensive is available separately for a tightly defined single-offer engagement.
Each project has an agreed scope, schedule and fee, with deliverables, revisions, implementation responsibilities and any third-party costs established before work begins.
Enquire about brand & business projectsThe work is founder-led, with India directly involved in the engagement. If a project requires other specialists or existing suppliers, we agree their role and responsibilities in the scope.
We discuss the business, the question and the work involved before recommending a scope and fee. Preparation, delivery, revisions and any third-party costs are made clear before an engagement begins.
Share a little about the business, the decisions ahead and the support you have in mind.
Start a conversationFrom brand positioning and digital marketing to the leadership behind delivery, explore the work in more detail.