Recognise the value
Identify what people already trust you for and what you have built that could support something more.
Find the opportunity. Understand the business behind it. Decide what comes next.
You have expertise, a body of work and ambitions for what it could become. This kit gives you a way to examine the possibilities and decide which deserve your time, money and attention.
Get the free kit12 pages / Fillable PDF
That could mean a stronger existing offer, a different way to deliver your expertise, a useful partnership or a new use for material you have already created.
The question is which possibility makes sense for your customers, your business and the way you want to work.
Identify what people already trust you for and what you have built that could support something more.
Consider who would buy, how they would find it, what delivery requires and whether the numbers justify the work.
Find the assumption that needs testing and finish with a one-page opportunity brief and a practical next step.
Clear questions, commercial checks and writing spaces you can complete on screen or print. Use it with an existing service, a body of teaching, a possible collaboration or an opportunity you want to explore.


Sign up for the free kit and emails from India at Indiel. Your download will be available as soon as your signup is received.
Already on the list? Use the same email address to request the kit.
No. Begin with a service, subject or body of work you already have. The kit can help you examine a possible change to an existing offer as well as something new.
People with expertise or an established body of work who are considering what to develop next. That includes consultants, coaches, teachers, practitioners, creatives and business owners.
You can focus on the questions that reveal something useful. The final brief brings the review together, and the interpretation page helps you decide what needs attention.
Yes. The Business Working Session gives you 90 minutes with India, preparation beforehand and a written recommendation afterwards. It is £350, with a date arranged by email after payment.