Fractional leadership
Senior strategic and operational leadership for founder-led businesses that need coherence, momentum and clear decision-making without a conventional full-time CEO.
Strategic advisory · Fractional leadership
London · New York · Los Angeles
Where ambitious ideas become enduring businesses.
Indiel is a strategic advisory practice for founders, experts and public figures who need the structure, judgment and leadership to carry an ambitious vision forward.
Explore the work ↓The inflection point
The businesses we are brought into are rarely short of ideas or opportunity. What they need is the structure that allows both to become something coherent, commercial and sustainable.
That is the work of Indiel.
We help founders see the business as a whole, make the decisions that matter and create an executable plan that does not depend on one person continuing to hold every moving part in her head.
What we do
Strategy designed to be used, not merely admired.
Commercial architecture
Offers, pricing, revenue logic, launch calendars and customer journeys designed as one commercial system rather than a collection of disconnected ideas.
Positioning & narrative
The language, point of view and strategic story that make a complex business legible—to its audience, its team and the people whose support matters.
A senior mind inside the business
Advice is most useful when it remains close to execution.
Because Indiel works across brand, revenue, offers, audience, operations and team, we are able to understand what is actually happening rather than treating each symptom in isolation. We stay close enough to help make the difficult calls and ensure that the strategy can be carried by the people responsible for delivering it.
How we work
Rigorous thinking,
applied with judgment.
Understand the whole business
The visible problem is rarely the only one, so we begin by understanding the business as a connected system before deciding what needs to change.
Choose what genuinely matters
Growth depends as much on what a business refuses as what it adds. We identify the few decisions capable of changing the trajectory and give them the attention they deserve.
Remain close to execution
A strategy becomes valuable only when people can carry it. We translate decisions into a practical sequence, clear ownership and work that can actually move.
Founder & principal
India More
Nisbett
India is a fractional CEO and strategic adviser with a particular instinct for businesses built around a person, an idea or a body of work.
She works at the intersection of commercial strategy, communications and operations—bringing order to complexity, language to instinct and structure to ambitious creative businesses.
Historian by training and operator by practice, India is interested in the point where narrative and execution meet: not merely what a business says, but what it chooses, builds and sustains.
Engagements
For businesses at a consequential moment.
Indiel works with a small number of clients through fractional leadership, defined strategic projects and private advisory engagements.