The direction
We begin with a questionnaire and a 90-minute strategy session to establish your audience, one main offer, proposed pricing and the direction for your business.
INDIEL.CONSULTING
BUSINESS & BRAND CONSULTANCYSTRATEGY / BRAND / FRACTIONAL LEADERSHIP
Work with India to give
your next move a clear direction.
The Private Brand Intensive is a four-week strategic and creative engagement within Indiel, developing the proposition, positioning and market presence for one main offer.
Enquire about the intensiveA PRIVATE FIRST STEP / £350 GBPStart with a
Start with a
business working session.
If you want to work through the direction before committing to development, begin with a 90-minute private session, preparation and a written recommendation. Your £350 fee is credited towards the intensive if you book it within 30 days.
Explore the working session
A NOTE FROM INDIADevelop the proposition
Develop the proposition
and how it meets its market.
I’m India More Nisbett, founder of Indiel Consulting, where I work across business strategy, branding and commercial operations, including fractional CEO / COO engagements. I bring years of experience to those decisions, connecting the strategic direction with how a business is presented and run. I am also the creator of The CEO Mother and the Mastering the Pivot series.
You may be ready to work independently, bring an idea to market or give an existing practice a clearer direction.
Working together over four weeks, we establish the commercial proposition and positioning, then develop the language, visual direction and website through which the business is introduced to its market.
The engagement brings strategic and creative development into one defined process, with the decisions carried through into the finished materials. The scope gives us room to develop one main offer and a coherent way to present it, while keeping the work focused enough to deliver to an agreed schedule.
THE PRIVATE BRAND INTENSIVEBring the strategy and
Bring the strategy and
creative expression together.
£2,500GBP / FIXED PROJECT FEE
You work directly with India
over a four-week engagement.
The words
I develop the positioning, professional biography and core website copy, giving you clear language for the work you want to sell.
The presence
I develop the visual direction and create a mobile-friendly, one-page website with an enquiry or booking link so people can understand your work and take the next step.
The handover
We bring the work together through one consolidated revision and a handover conversation, leaving you with a focused plan for introducing your business.
The intensive works best when
you have expertise to build around.
This works best when you have a specific skill, service or area of expertise to build around. You might be an independent professional, a practitioner, a consultant or a founder with a clear initial offer.
If you need to develop a broader business model, multiple products, a membership, an extensive website or an ongoing strategy, we can discuss a bespoke engagement through Indiel instead.
How does the four-week engagement work?
The engagement runs over four weeks from the agreed start date, once your materials are ready. Week one establishes the strategy through your questionnaire and 90-minute session; week two develops the positioning and copy; week three brings together the visual direction and website; and week four allows for your one consolidated revision and the handover conversation. The calendar includes time for you to review the work, with feedback dates agreed at the outset.
What is included in the fee?
The fee covers the development of one main offer for one audience, together with your positioning, core copy, visual direction and a one-page website. You also receive one consolidated revision and a handover conversation. Domain, hosting and paid tools are charged separately, and any applicable taxes are confirmed before booking.
How do I book?
Tell me about your business below. We have a short introductory conversation, then agree the scope, terms and start date in writing. The project fee is payable to reserve the scheduled engagement.
What if I need something different?
We can discuss a bespoke project through Indiel. The introductory conversation is an opportunity to establish the right scope, whether that is this intensive or wider consulting work.
WORK WITH ME DIRECTLYWhat would you
What would you
like to build?
Tell me about your work and why now feels like the right time.
Begin with the offer you want the business to be known for.
The intensive works best when you bring expertise or a service to build around. We use the preparation and strategy session to decide which audience and main offer should lead, then carry that decision into the positioning and presentation. It gives the creative work a commercial starting point.
Keep the decisions connected as the work develops.
Positioning, copy and visual direction are developed as parts of the same engagement. The website then brings them together in a place where a prospective customer can understand the offer and take the next step. Your one consolidated revision gives us a defined opportunity to refine the work before handover.