Brand strategy gives your business a clear position in its market. Indiel works with founders to establish who the offer is for, what makes it valuable and how that value should be understood through the language, presentation and customer experience.
Discuss the workYour business may have developed beyond the website that introduces it. You may be attracting enquiries that do not suit the work, struggling to explain the difference between your offers or preparing to enter a more demanding market. A brand strategy engagement examines those questions before deciding what needs to change.
We look at what you sell, who chooses it and what matters in that decision. The work can include defining a priority audience, understanding alternatives, clarifying the commercial proposition and deciding which part of the business should lead. We establish what the business can substantiate, so the positioning has something more useful behind it than an appealing description.
The language needs to explain the work accurately and make its relevance clear. We develop the core message, offer descriptions and narrative, then consider where that language needs to appear. Depending on the scope, this can extend to website copy, an introduction to the business or a brief for the people producing your content and design.
A premium price, a more personal service or a distinctive point of view creates expectations. We consider the enquiry, purchase and delivery journey alongside the creative direction. Where a designer or existing agency is involved, the strategy should give them a usable brief and establish how their decisions will be assessed.
Work with India More Nisbett, founder of Indiel, across the strategic and practical decisions involved. The scope, fee, responsibilities and working arrangement are agreed before beginning.
Bring a defined question to the Business Working Session, or explore the ways to work with Indiel for a project or continuing engagement.
Yes. Indiel works with London clients, across the UK and internationally. India is based in England; remote working and any in-person meetings are agreed around the engagement.
Yes. Repositioning can involve the audience, offer, messaging or customer experience, as well as the visual presentation. We agree which parts need attention before commissioning changes.
A logo is one part of a visual identity. Strategy establishes the proposition and positioning that the language and design need to express. A project may include creative direction and copy, with the design and implementation responsibilities agreed separately.
The Business Working Session offers a private starting point. A more extensive brand and business project is scoped individually, while the Private Brand Intensive is designed around one offer and a defined four-week process.
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