INDIEL.CONSULTING
BUSINESS & BRAND CONSULTANCYSTRATEGY / BRAND / FRACTIONAL LEADERSHIP
FRACTIONAL CEO

Bring direction
into the decisions themselves.

A fractional CEO engagement brings executive leadership into a business for an agreed part of the week or a defined period. The remit can cover commercial direction, priorities and the decisions needed to carry a business into its next stage.

Discuss the work
WHERE THE WORK BEGINS

A founder may want to remain closely involved in the business while sharing responsibility for leading it. Several offers may need a coherent direction, or a period of change may require someone with the authority to make and carry decisions. We establish the need before recommending an executive role.

01

Establish which decisions need executive ownership.

The starting point is the business as it stands: its revenue structure, customers, capabilities, team and commitments. We consider which decisions are unresolved and what information is needed to make them. That can involve selecting priorities, examining the offer portfolio or agreeing what the next period of work must achieve.

02

Define the relationship with the founder and team.

Executive responsibility requires a clear agreement about authority. We establish what remains with the founder, what the fractional role owns and how the existing leadership team is involved. Budget decisions, reporting, escalation and review form part of the scope, together with the time commitment and term.

03

Make the direction useful to the people delivering it.

The commercial plan needs to guide real choices about work, resources and attention. We connect the agreed priorities with ownership and a working rhythm for reviewing them. Where the need is primarily operational delivery, a fractional COO remit may be more appropriate; where the founder wants an external perspective, private advisory may suit better.

FOUNDER-LED WORK

Work with India More Nisbett, founder of Indiel, across the strategic and practical decisions involved. The scope, fee, responsibilities and working arrangement are agreed before beginning.

A USEFUL STARTING POINT

Bring a defined question to the Business Working Session, or explore the ways to work with Indiel for a project or continuing engagement.

BEFORE WE BEGIN
How does a fractional CEO differ from a strategic adviser?

An adviser provides a perspective and recommendations while the founder retains responsibility for implementation. A fractional CEO takes agreed executive responsibilities within the business, with the corresponding authority and accountability.

Can a founder stay involved?

Yes. The relationship is designed around the founder’s continuing role and the responsibilities that need to be shared. We make decision ownership explicit before beginning.

Is this an interim CEO appointment?

Fractional describes a part-time remit. Interim usually describes a time-limited appointment, which may be full-time. Any temporary transition role would need a separately agreed scope; the terms are not interchangeable.

How are the fee and time commitment agreed?

They follow the remit, availability and level of involvement required. Indiel scopes the engagement individually after discussing the business and the responsibilities involved.

CONNECTED AREAS OF WORK

Read the related perspective in The Indiel Edit.

YOUR NEXT MOVE

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would like to work through.

Share the business, the question and where you would value support.

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